Calling All Designers

This is a once-in-a-lifetime opportunity to design the symbol for reuse: the icon of the future.

We now know that recycling is not the answer, because recycling is still single-use. Five minutes of use becomes 500 years of trash, pollution, and toxins. That's just bad design. It's time for a better idea: Reuse. A system of stuff you can use again and again and again. The world is ready... but a new era needs a new icon: a clear, recognizable symbol that identifies reusable cups, containers, and packaging. That's where you come in.

This is your chance to be a part of history.